We realized the need for creating a brand identity for the products. They were already a little different from the usual products, and by showing that there existed an entire range of such products, it would help in advertising to the customers. It would also help bring all the products under a common name.
We talked to Krishnaveni aunty about our idea and asked for her input. We made sure to do that so that we keep her in the loop and part of the process. Since, in the end, the business venture is to be hers, its important for her to approve our ideas.
Krishnaveni wished to call the business 'Shreya' after her granddaughter. Working on that, we worked on creating an entire brand identity.
We thought about creating either labels or tags that would carry the name of the brand / logo.
Even the bags in which the products were to be given were of a different kind.
Using a different technique of paper-folding, giving it a new shape.
Prototype of the bag
The Final Bag
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