Marketing for the products

Focusing on Yelahanka as our market, we thought about various ways of publicizing and marketing the products.

1) One of the major factor is location. The location of the advertising, and the location of where the products are kept for sale. We, thus, began looking at the various shops around Yelahanka and their clientele.

2) Publicity also requires some consideration into the location. We thought of publicizing not only at the stores where they are being sold, but also on the packaging bags.

The shopkeepers liked our products but said that our products would sell more in the city than in Yelahanka. The people in Yelahanka preferred bling items to the earth colours we chose.